New product testing – Non-invasive ultrasound based intracranial pressure (ICP) monitoring concept

An upcoming Medtech company with a focus on developing disruptive and innovative technologies, focused specifically in the neurological space

The client wants to enter the ICP monitoring market. However, they want to understand the challenges and unmet needs with the existing technologies and likelihood to adopt/replace current invasive technologies with the client’s non-invasive technology. They want to identify the scope and impact of new technologies on existing workflow and estimate the market potential for these non-invasive technologies.

Desk research of current and upcoming ICP monitoring technologies
Qualitative Research : One on one, in-depth telephonic interviews with key stakeholders (Neurosurgeons, ICU Physicians and ER Physicians)

To understand current technologies of ICP monitoring and evaluate challenges and unmet needs with these technologies
To identify upcoming/promising non-invasive technologies for ICP monitoring
To understand feedback for client’s concept and study the purchase likelihood and preferences
To evaluate the impact of the new non-invasive concept on existing workflow and identify the target settings for launch
To estimate the market potential for a non-invasive ICP monitoring technology

The current patient pathway for ICP monitoring was drawn
The key patient scenarios that require ICP monitoring and the current technologies for ICP monitoring were identified and unmet needs and top challenges with these technologies were highlighted
Perception of stakeholders on new concept such as concept likes and dislikes and recommendation to overcome the perceived drawbacks were suggested
As final takeaway, ‘value proposition’, impact on workflow and go to market strategy of the client’s concept was devised

We provide the best insights for your business