Introduction: “How likely is it that you would recommend our company/product/service to a friend or colleague?” One simple question that provides a clear line of sight into the company’s customer...

Introduction: As we navigate through critical regulatory milestones in the medical device industry, it is essential for manufacturers to fully understand the impact and requirements of the EU Medical Device...

Introduction: In the intricate realm of medical device manufacturing, success hinges upon a deep understanding of the diverse needs and preferences of healthcare professionals, institutions, and end-users. Customer segmentation emerges...

Introduction: In the dynamic and rigorously regulated medical device industry, the introduction of a new product demands not only strategic foresight but also robust execution, underpinned by a thorough understanding...

Introduction: In a crowded MedTech marketplace, how do you stand out? While each brand is contesting for the attention and trust of customers, including healthcare providers, patients, and purchasing decision-makers...

Introduction: Once upon a time, MedTech companies could afford to be sales driven organizations on the back of their engineering prowess. Alas, those days are now over. MedTech companies face...