To determine the level of awareness, usage, and satisfaction for products/product families in the area of image processing/ post-processing and advanced visualization
The Client
A global medical technology company, provider of various technologies, digital infrastructure, data analytics and decision support tools useful in diagnosis, treatment and monitoring of patients
The Challenge
The client perceives that there is a gap in the comprehension of its’ product family communication and hence there is not a complete understanding of the same among the stakeholders although being present for almost 30 years now
The client hence wants to understand stakeholder perception of its offering and identify the difference in perception
Quantitative Research (20 min online survey) with Radiology heads/Directors, Radiologists, IT Suite (IT managers/directors, CIOs, CMIOs), and Technologists in the USA, France, Germany, and China.
Understand brand awareness, familiarity, and usage for products/product families in the area of image processing/post-processing and advanced visualization
Evaluate satisfaction and brand perception for key brands of advanced visualization
Identify the key purchase factors
Evaluate the likelihood recommend the current key brands of advanced visualization
