Concept Evaluation and Pricing of Perinatal Fetal Surveillance System

The client intends to understand key attributes that the stakeholders look for in PFS Systems while purchasing to identify suitable market strategy to gain maximum market share/revenue
Understand challenges faced and performance of client brand compared to competition

Two-phased primary research :-
1. – Phase 1 – qualitative research using discussion guide (60 mins)
2. – Phase 2 – Quantitative research using structured questionnaire (30 mins)
Target Group :-
1. – IT Head / Director / Chief Information Officer/ Chief Technology Officer
2. – L&D Head/ Chief/Director/Unit manager/Charge nurse

To understand key attributes considered indispensable in a PFS System
To identify if there is a need for PFS System with zero downtime for updates/upgrades and its importance
To evaluate performance of client brand vis-à-vis competition and payment options preferred
To evaluate reactions of stakeholders for a novel concept developed by client and gauge its perceived value

The client was provided with detailed information on the current challenges faced, drivers to purchase and process of purchase (including stakeholders involved) for a PFS System
Max-Diff analysis was run to identify key attributes considered while purchasing a PFS System and their importance to help client prioritize the attributes in new product development
Satisfaction rating for PFS brands was captured to understand the performance of client brand vs. competition and identify the key differentiating attribute for each of the brand
Detailed feedback/reactions on the novel concept developed by the client including likelihood to adopt the concept for their facility
Perceptions driving concept adoption and understanding on the willingness to pay premium for the concept and purchase options preferred to help client formulate strategies to gain market share/increase revenue

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