To identify the potential market opportunity for an ideal Integrated Navigation System for sinus surgeries
The Client
A global medical technology company that manufactures and sells a broad range of medical equipment
The Challenge
The client aims in creating an integrated navigation system for ENTs to perform sinus surgeries with ease.
The client believes that a system which overcomes current challenges like integrating various equipment, larger footprint of system, too many wires, dealing with multiple brand vendors for servicing etc, will be preferred by ENTs.
The client identified that its implementation can be beneficial in managing secondary peritonitis cases. So, the client wanted to assess if there is a potential market opportunity for it.
Combination of Qualitative Research (Phase 1- 60 mins telephonic interviews)
Quantitative Research (Phase 2- Online survey) with ENT Surgeons (those performing sinus surgeries like FESS and Balloon Sinuplasty) in target countries (USA, and Germany)
We conducted intense desk research by studying more than 400 published articles and reviewing country-specific databases to identify key indications of secondary peritonitis, number of procedures done to treat them, and liters of lavage solution used in each of the target countries.
Primary research with general surgeons helped us to give robustness to the outcome and to understand their interest in the novel lavage solution at an expected price point.
Based on the research findings, we were able to estimate the potential market opportunity and within it if there are any specific procedures which can benefit more from the solution.
The research insights helped us to identify and recommend the next steps to be taken in order to build a comprehensive business case for the client.
