Evaluation Of Future Market Trends For Laparoscopic Visualization

A global manufacturer of camera systems and surgical instruments for open and laparoscopic surgery

The client aims to:
- – Anticipate future customer needs for laparoscopic camera systems to expand market presence
- – Identify challenges experienced by stakeholders
- – Assess brand usage, satisfaction, and awareness
- – Understand the purchase process

Desk research and analysis of lead authors with publications in major journals
In-depth interviews with Surgeons, Purchases, IT dept. heads
In-depth interviews with KOL’s to understand future market trends and promising new technologies

Understand experience and satisfaction with 2D and 3D camera systems
Identify unmet needs and challenges with current visualization system
Identify customer needs with regards to laparoscopic camera systems and derive value proposition

he top unmet needs faced by surgeons, purchasers and IT dept. heads were identified
From these, key solutions for surgeons and purchasers were prioritized and communicated to the client
Brand perceptions, satisfaction, and reasons for preferences were evaluated, and from these top drivers of brand choice were identified
New technologies in laparoscopy were identified; surgeons and KOL perception and their likely future trends were evaluated
The purchase process of laparoscopic visualization systems in different markets was clearly mapped and provided to the client, especially pain points and expectations of Purchasers from manufacturers was provided

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